An AI SEO agency for businesses that want to be easy to recommend
Generative engine optimisation (GEO) and answer engine optimisation (AEO) are the work of making your business easy for AI assistants and AI search results to find, understand and recommend. A10 Digital is an AI SEO agency that provides both as part of your search strategy.
Your next customer may never see a list of links
Some people now put their questions to ChatGPT, Gemini and Google’s AI results as well as typing them into a search box. “Who is a good accountant near me?” “Which estate agent should I use in Coventry?” The answer is a short recommendation, not a page of ten links.
If AI tools cannot find clear, consistent information about your business, you are simply left out of that answer. The businesses that appear are the ones whose websites, profiles and reviews tell the same clear story. That is work you can do now.
What GEO and AEO involve
There is no trick to it. AI tools draw largely on the same web that search engines do, so the foundations are good SEO, done with AI answers in mind.
A review of where you stand
Your current search position, looked at with AI answers in mind.
Clear answers on your own site
Pages that state plainly what you do, where and for whom, so there is something definite to quote.
Structured data
Your business details labelled in a form machines can read. Our guide explains what schema markup is.
Consistency everywhere else
Your Google Business Profile, directories and reviews saying the same thing your website does.
GEO does not replace SEO. It builds on it
AI tools draw largely on the same web that search engines do. Strong SEO is the foundation, and GEO and AEO make sure that work carries over into AI results. Our guide explains the difference between GEO, SEO and AEO.
This is a new field and it is changing quickly. We will tell you what is known, what is not, and what is worth doing now.
Which AI platforms GEO and AEO cover
AI search is not one product. These are the places a recommendation can now appear.
Google AI Overviews and AI Mode
AI-written answers inside Google search itself, shown above the usual results, or in a separate AI Mode tab.
ChatGPT
OpenAI’s assistant, which can search the web and name businesses in its answers.
Gemini
Google’s assistant, built into Android phones and Google’s own apps.
Microsoft Copilot
Microsoft’s assistant, built into Windows, Edge and Bing.
Perplexity
An AI search engine that shows the sources it drew on beside each answer.
How an AI SEO agency works, in three stages
The work follows the same three stages as any search project, with AI answers in view at each one.
1
Audit
Establish how the business is described online today, and whether the facts agree with one another.
2
Optimise
State clearly on your own site what you do, where and for whom. Structured data can help make those facts machine readable. Correct what other sites say about you.
3
Measure
Check whether AI tools mention the business for the questions that matter, knowing the answers vary with the wording and from day to day.
Questions about GEO and AEO
Related guides: GEO vs SEO vs AEO, What is schema markup?, What is Google AI Mode?
What is generative engine optimisation?
Generative engine optimisation, or GEO, is the practice of making your business and content easy for AI systems to find, understand and reference when they generate an answer.
What is answer engine optimisation?
Answer engine optimisation, or AEO, focuses on being the direct answer to a question, whether that answer is given by an AI assistant, a voice assistant or a featured result on Google.
Is SEO dead now that people use AI?
No. AI tools rely on the same web pages search engines do. Good SEO is what makes you visible in both.
Can you guarantee AI tools will recommend us?
No. Nobody controls what an AI tool says, and answers change with the wording of the question. We can improve how clearly your business is presented, and show you where you appear.
What is AI SEO?
AI SEO is a common name for optimising a business to appear in AI-generated answers. It covers the same ground as generative engine optimisation and answer engine optimisation.
Can AI visibility be measured?
Partly. You can check whether AI tools mention a business for a set of questions and track that over time. The answers vary with wording, so it is a guide and not a ranking.
Is GEO worth it for a local business?
The foundations are the same ones local SEO needs: clear pages, a complete Google Business Profile and consistent details. Doing those well serves both, so little of the work is wasted.