A PPC agency focused on genuine enquiries
A10 Digital manages Google Ads for established businesses. PPC, or pay-per-click, puts you in front of people at the moment they search, and you pay only when they click.
Enquiries you can switch on
Google Ads has a reputation for eating budgets. The money goes out, the phone stays quiet, and the business owner is left wondering whether it works at all. It can, when someone is watching where the spend goes.
Managed properly, PPC is marketing you control. You decide the budget. You choose which services to promote and where. And you can see where the spend went and what it produced. Our focus is the quality of those enquiries, not the volume of clicks.
What Google Ads management covers
The work that separates a campaign that pays for itself from one that drains a budget.
An account built around your services
Campaigns organised by what you sell and where you sell it, so budget goes to the work you want more of.
Searches chosen with care
Bidding on the searches that signal real intent, and excluding the ones that waste money.
Pages built to receive the click
Advertising sent to a website that makes enquiring easy. A good advert cannot rescue a poor landing page.
Tracking that tells the truth
Calls and form enquiries measured, so you know what you paid for each one.
Paid search and organic search, working together
Advertising stops the moment the spend does. SEO takes longer and lasts. Running both can bring enquiries now while the organic work builds.
Paid social media can add to this, reaching people before they search. An integrated marketing campaign decides how the budget is shared between them.
Types of Google Ads campaign
Google Ads is several kinds of advertising under one name. Which of them suits you depends on what you sell and how people look for it.
Search
Text adverts shown when someone types a search you have chosen. The usual starting point for a service business.
Performance Max
One campaign that Google places across Search, Maps, YouTube, Gmail and other websites, using the adverts and budget you give it.
Display and remarketing
Banner adverts on other websites, often shown to people who have already visited yours.
Shopping
Product pictures and prices in the search results, for businesses that sell online.
The two costs of PPC, management fee and ad spend
PPC has two separate costs, and it helps to keep them apart. Ad spend is the money paid to Google for clicks. The management fee is what an agency charges to plan, build and look after the account.
Ask any PPC agency how each is set, who holds the account, and how long you are committed for. We confirm the investment once your audit is complete.
PPC agency, freelancer or in-house?
There is no single right answer. Each suits a different kind of business.
| Suits | Watch for | |
|---|---|---|
| PPC agency | Businesses that want adverts, pages and tracking looked after together | Who will work on the account day to day |
| Freelancer | Smaller accounts that need one experienced specialist | Cover when that person is away |
| In-house | Larger advertisers with the budget for a dedicated role | Time for training as Google Ads changes |
Questions about Google Ads
Related guides: What is PPC?, What is cost per click?, What is a landing page?
What is PPC?
PPC stands for pay-per-click. You pay each time someone clicks your advert, most often on Google. Our guide explains what PPC is and how it works.
How much should we spend on Google Ads?
It depends on what a click costs in your market and how many enquiries you want. We recommend a budget once we have looked at the demand, and you stay in control of it.
Do you guarantee a return?
No. We will not promise a return on ad spend. We will show you exactly where the money went and what it produced.
What does a PPC agency do?
A PPC agency plans and manages paid search advertising. That covers choosing the searches, writing the adverts, setting bids and budgets, tracking enquiries and reporting on what the spend produced.
Can a small business run PPC?
Yes. Google Ads has no minimum spend. What matters is whether winning an enquiry in your market costs less than that enquiry is worth to you.
How will we track performance?
Through conversion tracking, which records the calls and form enquiries that began with an advert. Without it you are judging the account on clicks alone.