A web design agency for businesses that have outgrown their website
A10 Digital designs and rebuilds websites for established businesses. If your site no longer reflects the business behind it, or it brings in fewer enquiries than it should, a redesign is where we would start.
A website you are proud to send people to
You know the moment. Someone asks for your web address and you find yourself explaining that it is a bit out of date. Meanwhile the enquiries arrive by phone and referral, and almost never through the site itself.
A good website changes that. It says clearly what you do and who you do it for. It answers the questions people have before they call. And it makes getting in touch the easiest thing on the page, on a phone as much as a desktop.
What a redesign covers
We build on WordPress, with WooCommerce for online shops.
1
An assessment first
What the current site does well, how it is found, and where enquiries are being lost.
2
Structure built on demand
Pages planned around what your customers search for, so the site can be found as well as admired.
3
Design for desktop and phone
Each page is designed for both from the start, so it reads as well in the hand as on a desk.
4
Ecommerce and online booking
Online shops built on WooCommerce, and booking for service businesses, where selling or booking online is part of the job.
5
Care after launch
Updates, security and steady improvement through our website maintenance service, so the site stays current.
The page every other channel depends on
Every pound spent on SEO, Google Ads or social media sends people to your website. If the site cannot turn that attention into an enquiry, the rest of your marketing is paying for visits that go nowhere.
That is why a redesign is often the first step in a wider plan, and why we build each site with those channels in mind.
What a web design agency should deliver
Design is the part you see. A site that brings in enquiries depends just as much on the parts you do not.
A page plan
Which pages the site needs and what each is for, decided before any design begins.
User experience
Layouts planned around what a visitor is trying to do, usually sketched as a wireframe before colour and photography are added.
A content management system
The software that lets you change text and pictures yourself. WordPress is the most widely used.
Speed
Pages that load quickly on a mobile connection. Google measures this through its Core Web Vitals.
Accessibility
Readable text, clear contrast and pages that work with a keyboard and a screen reader.
Measurement
Calls and form enquiries recorded from the first day, so you can see what the site brings in.
Website redesign without losing your search visibility
A redesign changes page addresses, content and code at the same time. Handled carelessly, a site can lose the visibility it took years to earn. Three steps protect it.
1
Record what already works
The pages that bring in visits and enquiries today are identified first, so they are improved and not thrown away.
2
Map every old address to a new one
Each old page address is pointed at its closest replacement with a permanent redirect, known as a 301 redirect, so links and bookmarks keep working.
3
Check after launch
Search Console and analytics are watched in the weeks after the new site goes live, so anything missed is caught early.
Questions about website design
Related guides: What is conversion rate optimisation?, What is a wireframe?, What is a 301 redirect?
What does a website redesign involve?
A redesign replaces the structure, design and build of your current site. It starts with an assessment of what you have, so the things that already work are not lost.
Which platform do you build on?
WordPress, with WooCommerce for online shops. Both are widely used platforms.
Could a new website affect how we appear on Google?
Any rebuild carries some risk to existing visibility. Planning the move properly, including where each old page address should point, is how that risk is managed.
What will it cost?
It depends on the number of pages and what the site needs to do. We confirm the investment once we have assessed your current site and agreed a page plan.
What is the difference between web design and web development?
Web design decides how a site looks and how people move through it. Web development is the building of it in code or in a content management system. A web design agency normally does both.
How long does a website redesign take?
It varies with the number of pages and how quickly content and feedback come back, so the timetable is set once the page plan is agreed.
Do we need a new website or can the current one be improved?
Sometimes a few pages and a clearer way to enquire are enough. A full redesign is worth it when the structure, the design or the platform is holding the business back.