A social media agency for businesses with better things to do
A10 Digital provides social media management and paid social advertising. You stay visible to the people you want to reach, without it taking over your week.
Stay in front of people without living on your phone
Posting matters, and so does running the business. So the page goes quiet for a month, then gets three posts in a day, and you are never sure whether any of it makes a difference.
Social media earns its place when it is consistent and when it has a job to do. Sometimes that job is keeping your name familiar, so you are the one people think of. Sometimes it is putting an offer in front of exactly the right audience. We help you decide which, and then we do it.
Two different jobs, one plan
Organic and paid social are bought and judged differently. Most businesses benefit from understanding both before choosing.
Social media management
Regular, considered posts on the platforms your customers use. It builds familiarity and trust over time, and gives people something to find when they look you up.
Paid social advertising
Adverts shown to a chosen audience by location, interest or job role. It reaches people who have never heard of you, and it can be measured in enquiries.
Social reaches people before they search
Google Ads and SEO catch people who are already looking. Social reaches them earlier, before they know they need you. The two do different jobs and work best planned side by side.
It also gives your email marketing and your website something to draw on, so one piece of work is used three times.
What social media management includes
Social media management is more than posting. This is what it usually covers.
A content plan
What will be posted, where and when, set out in a calendar so the page never goes quiet.
Content creation
The writing, photography, graphics and short video that fill the plan.
Community management
Replying to comments and messages, so people who make contact through social media are answered.
Reporting
What was posted, who it reached and what they did next.
How paid social advertising works
Paid social is bought differently from search advertising. Nobody is searching, so the advert has to find the right person.
1
Choose the audience
By location, age, interests or job role, or people similar to your existing customers.
2
Make the advert
An image or video and a few lines of text that give that audience a reason to stop.
3
Set the budget
A daily or total amount that you control and can change at any time.
4
Measure the outcome
Enquiries, sign-ups or sales that followed the advert, not likes.
Questions about social media
Related guide: What is social media management?
Which platforms should we be on?
The ones your customers use. We help you choose. Being on fewer platforms, and doing them well, beats being everywhere.
What is the difference between organic and paid social?
Organic social is the posts you publish to your own followers for free. Paid social is advertising, shown to an audience you choose, and you pay for the reach.
Can social media bring in enquiries?
Paid social can be measured in enquiries. Organic social mostly builds familiarity and trust, which supports your other channels. We will be clear about which one you are buying.
Will you need much from us?
Some. The best social content comes from inside the business: your work, your people and your news. We make it easy to pass that on.
What does a social media agency do?
A social media agency plans, creates and publishes content for a business, replies to the people who respond, runs paid social advertising and reports on the results.
How is success on social media measured?
For paid social, by the enquiries or sales the adverts produced. For organic social, by reach and engagement among the people you want as customers, read alongside your other channels.