An email marketing agency for the customers you already have
A10 Digital provides email marketing services for established businesses. Email marketing is the practice of sending useful, relevant messages to people who have asked to hear from you.
The easiest sale is to someone who already knows you
You have spent years building a list of customers and contacts. Most businesses then do nothing with it. Past customers forget you. Enquiries that were not ready to buy never hear from you again.
Email changes that. A well-timed message brings people back, reminds them what else you do, and turns a one-off job into a relationship. And unlike a social following, the list is yours.
What our email marketing services cover
Every email is designed to read well on a phone.
Regular campaigns
Newsletters, offers and updates sent to the right part of your list at the right time.
Automated sequences
A welcome series for new contacts, a follow-up after an enquiry, a reminder when a service is due. Set up once, working every day.
Design and copy
Emails that look like your business and say something worth reading.
List care
Keeping your list clean and properly consented, so messages reach the inbox.
Email makes every other channel worth more
Your website, Google Ads and social media all bring in people who are not ready to buy today. Email is how you stay in touch until they are.
For businesses that sell online, it is how a first order becomes a second and a third.
Email marketing flows worth knowing
A flow is a series of emails sent automatically when someone does something. These do most of the work.
Welcome
Sent when someone joins your list. It introduces the business while their interest is highest.
Enquiry or basket follow-up
Sent when someone enquires or starts an order and does not finish. A prompt at the right moment can bring some of them back.
After the sale
A thank you, a request for a review and a suggestion of what to consider next.
Win-back
Sent to customers who have gone quiet, to bring them back before they forget you.
What an email marketing agency looks after
Sending is the easy part. The work that decides whether email pays is around it.
Segmentation
Dividing the list so people receive what is relevant to them and not everything you send.
Testing
Trying two subject lines or two layouts against each other and keeping the one that performs.
Deliverability
The technical setup that helps keep your emails out of spam folders.
Consent
Recording how each contact agreed to hear from you, in line with UK GDPR and the Privacy and Electronic Communications Regulations.
Questions about email marketing
Related guides: What is email marketing?, What is Klaviyo?
What is email marketing?
Email marketing is sending messages to people who have agreed to hear from you, to keep in touch and encourage repeat business. Our guide covers what email marketing is in more detail.
We only have a small list. Is it worth it?
Often, yes. A small list of people who know you is worth more than a large list of strangers. It also grows once your website is set up to collect contacts properly.
How often should we send?
As often as you have something useful to say, and no more often than that.
Is it legal to email our past customers?
UK rules on consent apply, and they differ for business and consumer contacts. The Information Commissioner’s Office publishes the guidance.
Which email marketing platform should we use?
It depends on what you sell and what your website runs on. Klaviyo is common among online shops, and Mailchimp and ActiveCampaign among service businesses. The platform matters less than what you send.
How is email marketing measured?
Clicks show interest. Open counts are unreliable, so treat them with care. The measure that matters is the enquiries, bookings or sales that began with an email.