By A10 Digital. Published .
Klaviyo is an email and SMS marketing platform, used mostly by businesses that sell online. It connects to a shop’s order data, so emails can be sent according to what each customer has bought, browsed or left in their basket.
What does Klaviyo do?
- Campaigns. One-off emails such as newsletters and offers.
- Flows. Automated emails triggered by what a customer does, such as a welcome series or a basket reminder.
- Segments. Groups of customers that update themselves, for example everyone who has ordered twice this year.
- Sign-up forms. Pop-ups and embedded forms for collecting new subscribers.
- Reporting. Which emails led to orders, not only which were opened.
Who is Klaviyo for?
It was built around ecommerce. It connects directly to shop platforms such as Shopify and WooCommerce, and its strongest features depend on having order data to work with. A service business with a simple newsletter can use it, but may not need what it offers.
How is Klaviyo priced?
By the number of active profiles on your list, with a free tier for small lists. Check Klaviyo’s own pricing page for current figures, as they change.
What is the difference between Klaviyo and Mailchimp?
Both send email campaigns and automated emails. Both connect to online shops. Many users find Klaviyo goes further with shop data and customer segments, and Mailchimp quicker to pick up. The right choice depends on whether you sell online and how much you want the emails to respond to customer behaviour.
Does the platform matter?
Less than what you send. A platform is a tool, and the same principles apply whichever you use. Our guide covers what email marketing is and the types of email worth sending.
Related service: email marketing agency from A10 Digital.